2017年5月31日上午，浙大管院旅游与酒店管理学系迎来了来自美国Wisconsin-Stout大学的Jafar Jafari教授。Jafar教授是旅游研究顶级期刊《Annals of tourism research》的创始人，曾于2005年获得联合国世界旅游组织尤利西斯奖，同时还是《创新与旅游丛书》(Innovation and Tourism)主编之一，《旅游百科全书》(Encyclopedia of Tourism)主编，《信息技术和旅游业》(Information and Technology & Tourism)创刊人之一，旅游研究信息网络(TRINET)的创办人之一，国际旅游科学院创办人。作为国际旅游研究的先驱者和资深的研究者，Jafar教授为旅游系师生带来一场别开生面的讲座，畅谈旅游研究的未来发展，给予聆听者许多启迪和激励。讲座由旅游系副主任王婉飞教授主持。
讲座伊始，王婉飞教授对Jafar教授的基本情况进行了介绍，Jafar教授在此基础上对自己进行了简单的自我介绍之后，邀请现场在座的博士生进行自我介绍和就目前所做的研究进行简单阐述，并针对性地进行了交流和讨论，现场氛围轻松愉悦。随后，Jafar教授展开了以《Bridging tourism theory and practice: time to apply the knowledge》为主题的演讲。结合自身经历，通过梳理旅游产业从1970年到如今的发展，讲述旅游研究和旅游教育从无到有，从单一贫瘠到复杂多元的发展阶段，让大家以一种历史发展的视角洞悉整个旅游产业和学术业的进程。而如今，他正致力于创建一个能够架起学界业界对话和知识转换的平台，希望通过这个平台的桥梁作用，消除业界和学界之间的隔阂。Jafar教授紧接着介绍了“the tourism intelligence forum(简称 The t-Forum)”，这个论坛有以下三个目标：促进旅游行业的跨部门合作和沟通，推进旅游学界的跨学科交流和融合，最后将两者中的know-why和know-how相结合，达到一个双赢的局面。他认为学术界应该以业界能够听得懂的话语与之进行沟通交流，而业界也应提升学术思维，让实践促进理论发展，理论推动实践前进。
演讲结束后，在座博士生分别针对自身在博士学习中遇到的困惑和疑问向Jafar教授请教，Jafar教授进行了详细地回答和讲解。讲座在雷鸣般的掌声中落下帷幕，相信这场讲座可以为旅游系的师生带来更多的思维开拓和学术反思，为未来的研究带来启迪和帮助。
文/苏成诚
嘉宾简介：
Jafar Jafari is Professor of Hospitality and Tourism at the University of Wisconsin-Stout, Department of Hospitality and Tourism (USA). He received his PhD in cultural anthropology from University of Minnesota, USA, and BS and MS in hotel administration from Cornell University, USA. He has also been awarded an honorary doctorate from the Universitat de les Illes Balears (Spain). Jarfar is Visiting Professor of the Universidade do Algarve (Portugal), Luleå University of Technology (Sweden), and Sun Yat-sen University (China); Lifetime Honorary Professorship of Bundelkhand University (India), and international Program Director of the Universitat de les Illes Balears (Spain).
Jafar holds numerous editorial board positions and has established foundational journals, books, and networks within tourism studies. He is the Founding Editor of Annals of Tourism Research. Jafar is also Chief Editor of Tourism Social Science (book) Series; Co-Chief Editor, Bridging Tourism Theory and Practice book series; Chief Editor, Encyclopedia of Tourism; Co-Founding Editor, Information Technology & Tourism; Co-Founder, TRINET: Tourism Research Information Network; and Founding President, International Academy for the Study of Tourism.
